de TERNAY Dominique

Dominique de Ternay
RATP, Paris, France
Head of Marketing

Dominique de Ternay, 48 years old, graduated from HEC Business School with a Master in 1990. He started his career in the Danone Group during 15 years, first in export, then in the mineral water marketing in France, working on the brands Salvetat and Evian.

After a short experience in on-line banking, he joined the Flo Group, a leading restaurant group in France, as the Marketing Director, in charge of the brands Hippopotamus, Bistro Romain, La Coupole. His experience at RATP started in 2010, when he became

Head of marketing, specifically in charge of customer & market research, relational marketing, product & service innovation and digital media; he has built and implemented the RATP Open Data strategy since 2011.

Congress & Exhibition: 

Parallel Session 12 - Enhancing the customer experience and engagement

Megatrends including demotorisation and changing lifestyles have and will have a strong influence on mobility demand in the future. Our first speaker will show us how new ideas and concepts can meet the needs of ever demanding customers in the Province Gelderland (NL). Customer focus and satisfaction will be central to the second speech dealing with customer experience management and a real-world experience from Sydney.