Public transport is called upon to change, both from the inside and in relation to the external trends affecting its socio-economic environment. It must perform better, be more efficient, respond to changing expectations, and be more customer- and business- oriented. It must also contribute to job creation and growth, make cities more competitive, attract investors, reduce congestion, and lead the way in urban mobility integration. These ambitious but realistic goals are reflected in the slogan:
“Smile” is the acronym of five keywords related to these challenges and to UITP’s Grow strategy of doubling the market share of public transport by 2025 compared to 2005:
Sustainability: environmental protection (clean fuels/vehicles, energy efficiency), social equity, economic development, liveability, security;
Mobility: development of mass transit supply and enlarged scope of public transport including shared transport modes such as car-sharing, car-pooling, bike-sharing, taxis and shared taxis, the pedestrian environment, and their integration in and with the city;
Innovation: innovative urban policies, new technologies, smart cities, organisational approaches, which make the city more accessible, public transport more efficient and easy to use;
Lifestyle: quality of life in the city, health, values and brands, accessibility, customer-oriented, creative, cultural and design-oriented transport and mobility modes, walkability;
- Economy: Contribution to jobs and growth, cities’ competitiveness, institutional framework, governance and regulation, funding architecture, fare policy, business culture, partnership with industry and private sector, technical harmonisation and standardisation.
These keywords represent the main thematic clusters of the Congress programme, which will consist of large plenary sessions, interactive workshops, round-tables, lunch debates as well as Focus sessions presenting exhibitors' latest innovations.
The programme will be defined based on the results of the Call for Congress Sessions & Papers. The Call is open until 31 July 2014, find more information here. A separate Call for Exhibition Focus Sessions - reserved to exhibitors - is open until 26 December 2014, click here for more information.